The Complete 2025 eCommerce Marketing Calendar

You no longer have to wait for only major holidays to plan campaigns. There are ample opportunities around the year to boost sales. We have put together all the important dates here so you can plan your 2025 eCommerce marketing calendar ahead of time. To make it easier for you further, we have also added campaign ideas, interesting examples, and templates.
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August-21
World Senior Citizens' Day
August 2024
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International Beer Day
August-1
A global celebration of beer culture and brewing. Perfect for promoting beverages, glassware, or bar accessories.
Global
🍻 Cheers! Celebrate Beer Day with frothy deals. Shop here: [Store Link]
Back to School Month — All Through August
August-1
A month focused on preparing for the school year ahead. Perfect for promoting school supplies, tech, and clothing.
United Sates and Canada
🎒 Get ready for school with [X%] off! Shop our Back-to-School collection here: [Store Link]
Black Business Month — All Through August
August-1
A month dedicated to supporting Black-owned businesses. Perfect for promoting partnerships, diversity initiatives, and community-driven products.
United Sates and Canada
✊ Celebrate Black Business Month! Shop and support today: [Store Link]
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International Cat Day
August-8
A day to pamper feline friends. Ideal for promoting pet supplies, toys, or cat-themed merchandise.
Global
🐱 Treat your cat like royalty! Shop purr-fect deals here: [Store Link]
9
National Book Lovers Day
August-9
A day to honor bookworms. Great for promoting book sales, subscriptions, or literary merchandise.
United Sates and Canada
📚 Dive into your next favorite story! Celebrate Book Lovers Day with [X%] off. Shop here: [Store Link]
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National Prosecco Day
August-13
A day to celebrate Prosecco and bubbly beverages. Perfect for promoting wines, drinkware, or party essentials.
Global
🥂 Celebrate Prosecco Day with sparkling deals. Shop now: [Store Link]
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World Photo Day
August-19
Celebrate photography and creativity. Great for promoting cameras, editing software, or photo printing services.
Global
📸 Snap into savings! Celebrate World Photo Day with [X%] off. Shop here: [Store Link]
20
21
World Senior Citizens' Day
August-21
A day to honor seniors and their contributions. Perfect for promoting products and services designed for older adults.
Global
👴👵 Celebrate seniors with meaningful gifts this World Senior Citizens' Day: [Store Link]
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International Dog Day
August-26
Celebrate man’s best friend with treats, toys, or pet-friendly campaigns.
Global
🐶 Treat your pup this Dog Day with tail-wagging deals! Shop here: [Store Link]
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28
National Bow Tie Day
August-28
A quirky celebration of bow ties. Perfect for promoting fashion accessories or themed apparel.
United Sates and Canada
🎀 Look sharp! Celebrate Bow Tie Day with stylish deals. Shop here: [Store Link]
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21 August, 2025
World Senior Citizens' Day
A day to honor seniors and their contributions. Perfect for promoting products and services designed for older adults.
SMS Template
👴👵 Celebrate seniors with meaningful gifts this World Senior Citizens' Day: [Store Link]
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