The Complete 2025 eCommerce Marketing Calendar

You no longer have to wait for only major holidays to plan campaigns. There are ample opportunities around the year to boost sales. We have put together all the important dates here so you can plan your 2025 eCommerce marketing calendar ahead of time. To make it easier for you further, we have also added campaign ideas, interesting examples, and templates.
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May-3
National Fitness Day (US)
May 2024
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National Fitness Day (US)
May-3
A day to promote health and fitness. Great for gym gear, fitness classes, or wellness campaigns.
United Sates and Canada
🏋️‍♀️ Get fit and save! Celebrate Fitness Day with [X%] off. Shop now: [Store Link]
4
Star Wars Day
May-4
May the 4th be with you! A fun day for fans of the franchise, ideal for themed merchandise.
Global
🌌 May the 4th deals be with you! Shop Star Wars Day specials now: [Store Link]
5
Cinco de Mayo
May-5
A celebration of Mexican heritage and culture. Perfect for food, drinks, or themed party promotions.
United Sates and Canada
🌮 Fiesta time! Celebrate Cinco de Mayo with amazing deals: [Store Link]
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Lost Sock Memorial Day (US)
May-9
A quirky day to remember missing socks. Ideal for fun, light-hearted campaigns or promoting laundry products.
United Sates and Canada
🧦 Lost a sock? Find savings instead! Shop now: [Store Link]
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Mother's Day (Other Countries Outside the UK)
May-11
A celebration of mothers outside the UK, with gifts, flowers, and family-centric promotions. Great for international product offerings.
Global
🌷 Celebrate mum with thoughtful gifts this Mother’s Day! Shop here: [Store Link]
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Eurovision Song Contest Finale
May-17
Celebrate Europe’s biggest music competition with themed parties or entertainment-related campaigns.
Global
🎤 Sing your heart out! Celebrate Eurovision with [X%] off. Shop now: [Store Link]
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National Wine Day
May-25
A day to appreciate and enjoy wine. Perfect for wineries, wine shops, or gifting campaigns.
Global
🍷 Cheers to Wine Day! Enjoy [X%] off your favorite wines: [Store Link]
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3 May, 2025
National Fitness Day (US)
A day to promote health and fitness. Great for gym gear, fitness classes, or wellness campaigns.
SMS Template
🏋️‍♀️ Get fit and save! Celebrate Fitness Day with [X%] off. Shop now: [Store Link]
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