The Complete 2025 eCommerce Marketing Calendar

You no longer have to wait for only major holidays to plan campaigns. There are ample opportunities around the year to boost sales. We have put together all the important dates here so you can plan your 2025 eCommerce marketing calendar ahead of time. To make it easier for you further, we have also added campaign ideas, interesting examples, and templates.
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January-29
Chinese New Year
January 2024
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New Year's Day
January-1
A global celebration marking the beginning of the year. Ideal for promoting New Year’s sales, resolutions, and fresh-start products.
Global
🎆 New Year, new deals! Start 2025 off with [X%] off. Shop now: [Store Link]
2
Groundhog Day
January-2
A quirky tradition predicting the arrival of spring. Great for seasonal promotions or playful marketing campaigns.
United Sates and Canada
🌷 Will spring come early? Celebrate Groundhog Day with [X%] off! Shop: [Store Link]
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Clean Your Desk Day
January-13
Declutter and organize your workspace to boost productivity and focus. A perfect opportunity for office supply discounts or organization tips.
United Sates and Canada
🧹 Clean Desk, Fresh Start! Get the best deals on organization must-haves. Shop: [Store Link]
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Get to Know Your Customers Day
January-16
A day to connect with your audience and build stronger relationships. Acknowledge customer loyalty and gather feedback to improve your business.
United Sates and Canada
💬 We value you! Let us know how we can serve you better. Share feedback here: [Feedback Link]
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London Fashion Week
January-20
A global showcase of fashion trends. Ideal for promoting apparel, accessories, or beauty products.
Global
👗 Stay stylish! Shop our exclusive fashion week collection now: [Store Link]
Blue Monday
January-20
Known as the "saddest day of the year," it's a time to beat the blues with uplifting offers or cheerful content.
Global
💙 Feeling blue? Brighten your day with [X%] off. Treat yourself now: [Store Link]
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National Compliment Day
January-24
Spread positivity by encouraging compliments and gratitude. Perfect for promoting self-care or appreciation-themed campaigns.
Global
😊 You’re amazing! Celebrate National Compliment Day with [X%] off. Shop here: [Store Link]
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Chinese New Year
January-29
Usher in the Lunar New Year with festivities and traditions. A time for family, prosperity, and sharing good fortune.
Global
🧧 Happy Chinese New Year! Celebrate with exclusive deals at [Store Link]. Don’t miss out!
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29 January, 2025
Chinese New Year
Usher in the Lunar New Year with festivities and traditions. A time for family, prosperity, and sharing good fortune.
SMS Template
🧧 Happy Chinese New Year! Celebrate with exclusive deals at [Store Link]. Don’t miss out!
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