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Scaling Customer Support with AI: 5 Ways to Do It Right

Scaling Customer Support with AI: 5 Ways to Do It Right

Scaling Customer Support with AI: 5 Ways to Do It Right

Scaling your customer support with AI deflates ticket load, enhances delivery even during peak hours, and boosts customer satisfaction. Here’s how to do it.
Build customer loyalty.
Scale cost-efficiently.

Your customers expect you to be there every step of the way, but that’s difficult to do as your business scales. More customers also mean more tickets—which increases your agent workload and decreases the efficiency of your support delivery. 

This results in longer response times, unsatisfied customers, and a declining ROI.

To avoid such an outcome, you need to scale your support along with your growth. And that’s where AI comes in. 

Businesses using AI have reported a significant 30% drop in customer support volume and a 45% cut in customer service operations cost. Interestingly, 52% of consumers now want AI to help improve their experiences and 61% prefer faster responses from AI than waiting to talk to an agent.

AI adoption to scale customer support is therefore a necessity if you want to maintain an edge over your competitors. In this article, we’ll explore a few ways to do that.

5 ways to scale customer support with AI

Utilizing AI to scale your customer support enhances customer experience and satisfaction while reducing operational cost, agent workload, and burnout.

To get started, here are some expert-recommended strategies you can try:

1. Implement AI-powered chatbots to resolve routine queries

A typical payment system, say Payoneer, will likely face a barrage of routine queries such as transaction status updates, account verification issues, delayed payments, withdrawal failures, currency conversion rates, refund processing, and fee clarifications.

Imagine assigning an agent to constantly retrieve transaction status updates for customers when they could be handling more complex technical issues instead.

For a small business with only a couple of queries daily, that might not be any issue. But it’s a game changer for larger brands or those scaling rapidly. The consequences are far reaching:

  • Routine and monotonous queries can cause agent burnout, which in turn, affects delivery.
  • Customers with technical complaints receive diffused attention and eventually a poor experience. 
  • Unsatisfied customers are more likely to switch to competitors, reducing your customer retention rate and increasing acquisition costs.

You can proactively avoid these issues by transferring your routines to Chatbots. These bots are capable of addressing repetitive requests by leveraging pre-trained data and access to your knowledge base. 

According to a recent report from Comm100, AI-chatbots can reduce routine queries by up to 80%, thus freeing up your agents to do other core tasks.

Sephora is an example of a brand using chatbots to reduce the queue and provide excellent support. The beauty retailer integrated AI-driven chatbots into its social media platforms such as Facebook’s Messenger. 

  • It not only handles repetitive questions, but also provides product recommendations and helps customers try out their choice before making a purchase.
  • Sephora also introduced smart bots on its website to handle common queries. 
  • According to Renascence, this implementation has helped it reduce response time by 40% and boost customer satisfaction even at peak hours.

As an all-in-one, omnichannel customer service platform, Plivo CX offers an OpenAI-powered chatbot to help deliver exceptional customer support around the clock and take the load off your agents.

Image showing Plivo's AI chatbot in action
 Enhance customer support with AI-driven chatbots for faster query resolution.

2. Empower agents with generative AI for real-time assistance

We get it—it’s quite unavoidable to get stuck choosing the appropriate words to respond with. And sometimes, peak hours won’t give your agents the luxury of time to decide on one. This is where GenAI is a perfect fit as a solution. 

GenAI primarily uses ML and NLP to analyze customer queries and data. The insights from this analysis are then used to provide real-time suggestions, context-aware responses, and automated knowledge retrieval during interactions. 

That means your agents can copy and paste an auto-generated response template tailored to the customer they’re helping.

Besides harshing out templates, GenAI can also auto-complete your sentences, especially when the complaints are so common. This helps to improve response time, reduce the workload on your agents, and clear ticket logs faster, thus highlighting why 85% of customer service leaders hope to integrate the technology in 2025.

3. Use an AI-optimized knowledge base to reduce ticket load

Empowering your agents is a good customer support strategy, but empowering your customers is even better. According to Gartner, approximately 73% of customers use self-service options such as knowledge bases and FAQs to find answers at some point in their customer journey. 

This effectively reduces the number of queries logged and helps your agents focus on issues customers can’t resolve by themselves.

However, only 14% of customer support issues are fully resolved via self-service, leaving the remaining 86% to agents and chatbots. Additionally, 45% of customers who engage self-help feel companies don’t understand their problems. In 43% of failed self-service cases, the reason for failure is that customers can’t find relevant content to their queries.

Not finding a useful solution frustrates your customers. Frustration weakens customer trust in your brand and damages your relationship.

To avoid this, you can employ AI to create a rich knowledge base through automated tagging. AI-tagging systems analyze your common queries, especially those not likely to require specialized intervention, and high-volume complaints to reveal where your customers are struggling the most.

Chart showing the confluence between common queries and high-volume questions
AI-tagging categorizes high-yield issues to help you create relevant content for your knowledge base

This allows you to create targeted content and populate your knowledge base with the right articles, ensuring your customers find the content they need at the right time. Your agents can also use this content as a reference when resolving unfamiliar complaints. 

Plivo CX’s Unified Agent Desktop solution helps you integrate AI-optimized custom knowledge base with your communication channels and enables easy data retrieval in real time.

 Image showing Plivo's Unified Agent Desktop in action
Retrieve the information you need from your custom knowledge base while interacting with a customer

4. Implement smart routing to direct tickets to the right agents

Smart routing utilizes AI algorithms to automatically assign incoming support tickets to the most suitable agents based on various factors such as skills, availability, workload, and priority. 

This ensures tickets reach the right experts faster while streamlining escalations to prevent agents from being overwhelmed with issues beyond their expertise.

When customers lose contact with an agent, advanced AI systems can also reconnect them rather than assigning a new agent when they reach out again. For example, Plivo CX’s IVR solution uses sticky routing to ensure repeat callers are directed to the same agent, enhancing the experience for both customers and agents.

Image showing Plivo's IVR in action
Smart routing ensures accurate matching with the right agent and reduces the incidence of ticket collision.

Most importantly, AI-powered routing minimizes ticket collision, which occurs when two agents work on the same ticket unknowingly.

5. Meet customers where they are with scalable omnichannel support

35% of customers expect to be able to contact the same customer service representative on any channel. But this can be cumbersome since your agents have to switch from one channel’s tab to another as required. Needless to say, this is time-consuming and may lead to disconnected customer experiences if you fail to meet the expectation.

Using AI-driven omnichannel support solutions resolves this impasse. Omnichannel platforms integrate all communication channels to give your agents a single point of view when addressing queries, eliminating tab switching.

Plivo CX’s Unified Agent Desktop is designed to help you seamlessly switch between voice, chat, text/SMS, and WhatsApp or use multiple channels simultaneously. It also enables integration with your CRMs, ERPs, and other home-grown systems, utilizing customer data to deliver personalized experiences.

 Image showing Plivo CX's Unified Agent Desktop in action
Centralize your communications to avoid disconnect and provide consistent experience across channels

Scaling customer support with Plivo CX

You need the right AI-driven tools to scale your customer support effectively. Plivo CX offers an OpenAI-powered self-service Chatbot that you can customize to autonomously address routine customer queries or escalate when necessary. 

You can also embed this Chatbot into your app to provide in-app customer service and reduce agent workload. In addition to that, Plivo CX offers several features, such as:

  • Unified communication: As noted before, you can manage all customer conversations across channels like email, voice, SMS, WhatsApp, and live chat from a single, agent-friendly platform
  • Seamless integrations: Connect Plivo CX with your existing tools, including CRM, ERP, helpdesk, home-grown systems, and more
  • Data-driven optimization: Track real-time analytics and generate custom reports to gain insights into customer interactions and agent performance
  • Communication with media support: Enhance interactions with multimedia support, including images, videos, and documents
  • Increased productivity: Streamline workflows with message templates, internal notes, and skills-based routing
  • Comprehensive features: Leverage call recording, IVR, multi-language support, and robust security features for a complete solution

To learn more, book a demo!

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