Did you know that you can boost your eCommerce sales all year round? You no longer have to wait for only major holidays to plan campaigns. There are ample opportunities around the year to boost sales. We have put together all the important dates here so you can plan your 2024 eCommerce marketing calendar ahead of time. To make it easier for you further, we have also added campaign ideas, interesting examples, and templates. 

1. January 2024

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January 1 - New Year's Day

As the New Year approaches, people tend to try new things, purchase items for self-improvement, and upgrade their lifestyle. It is an excellent time to promote your products with limited-time deals. 

January 15 - Martin Luther King Jr. Day

Martin Luther King Jr. Day is a federal holiday marking the birthday of the famous American civil rights leader. He was a staunch advocate for racial justice and equality for people of all colors in the US. While this day may not be the best day to run offers, it's definitely a good day to create brand awareness. You can highlight your company's commitment to equality and social justice to highlight your brand values. You can also encourage your employees to participate in volunteer work. 

January 24 - National Compliment Day

National Compliment Day is another day to build a strong connection with your customers. It's a day dedicated to giving compliments and spreading positivity. You can recognize your employees and customers on this day and also run a campaign to promote kindness. 

January standout promotions:

1. Clearance sale by Old Navy

Old Navy ran an epic clearance sale in the new year. After Christmas, customers are looking for bargain deals, and brands also need to clear their inventory. Post-Christmas clearance sales are a win-win situation for both brands and customers.

2. New Year resolution sales by Canyon Coffee

Canyon Coffee tapped into the practice of New Year resolutions in its campaign. Their campaign raised the importance of mindfulness and how their coffee can be a part of the consumer's daily morning routine.

3.  Equality merchandise by Nike

Nike launched a Black History Month collection to celebrate black heritage worldwide in honor of  Dr. Martin Luther King Jr. Day. This campaign grabbed the eyes of news outlets around the world and became an excellent way for Nike to show its brand values. 

2. February 2024‍

February 9 - National Pizza Day

National Pizza Day is perfect for food businesses to promote their offerings. Non-food businesses can also take advantage of this Day by collaborating with pizza joints. Another great idea would be to plan a social media campaign with fun pizza facts.

February 11 - Super Bowl

Take advantage of the solid fan following of football lovers by planning a promotion for football's biggest event. Run game-day promotions showcasing how your products would be perfect for Super Bowl parties. You can engage the audience on social media with polls, quizzes, or fun facts about the Super Bowl. You can also partner with influencers to promote your Super Bowl deals and reach a wider audience.

February 13 - Galentine's Day

Galentine's Day is increasingly catching attention and becoming a special day celebrating female friendships. It's a perfect day to target your female consumers and run campaigns highlighting female friendships and self-love. You can promote your products for gifting and self-care.

February 14 - Valentine's Day

It's the day when all couples seek standout ideas to surprise their partners. Help them with an interesting idea by creating a curated gift guide. You can also plan discounts on gift items, couple packages, or special date-night experiences. Another way to attract customers would be to create themed packages and club products together to make it an attractive gifting option. 

February 17 - World Random Acts of Kindness Day

World Random Acts of Kindness Day is another day to connect with your audience and build a positive community. You can run a social media campaign encouraging your employees to share random acts of kindness they observe at work. You can partner with any charitable organization and dedicate a portion of your earnings that day. 

February 19 - Presidents’ Day

Presidents’ Day is a federal holiday, making it a great time to reach out to consumers and boost sales. You can pick a patriotic theme and use red, white, and blue color graphics in your marketing campaigns. You can also highlight quotes by great American leaders and spotlight American-made products.

February 20 - Love Your Pet Day

It's an excellent day for pet brands to grab the attention of all pet lovers. You can offer special promotions on pet products to boost sales. You can also increase your social media  following by sharing informative content about pet care or fun activities to do with pets.

February standout promotions:

1. Valentine's gift campaign by Kohl’s

Kohl’s runs excellent last-minute promotions for all busy buyers who missed planning for Valentine's Day. 

2. Pre-game shopping campaign by Dress Up

Dress Up launched 40 new collections which consumers could buy before the game. Perfect for consumers planning to attend viewing parties. 

3. Presidents Day weekend campaign by Draper James

Presidents Day brought in a long weekend, and Draper James launched offers to surprise consumers who are chilling back and enjoying the time.

Related: Discover the top 10 eCommerce promotion ideas to boost sales during the holiday season.

3. March 2024

March 8 – International Women's Day

International Women's Day is a great time to showcase your brand's focus on equity. You can highlight and recognize the incredible contributions of women in your company. You can also offer discounts and host events to highlight your commitment to equity further. 

March 10 – Ramadan Start

As Ramadan begins, Muslims fast throughout the day, which they break in the evening with amazing meals. It's a good time for food businesses to showcase their specialty items, which could be a good option to add to the menu.

March 29 – Good Friday

The best part of this holiday is that it always includes a long weekend. You can offer flash sales on popular products, particularly Easter-themed products. 

March 31 – Easter

Easter is an excellent time for eCommerce businesses. Consumers are open to spending on themed merchandise or special spring bundles. You can organize a virtual Easter egg hunt with hidden prizes (such as coupon codes). Even if you cannot launch an egg hunt, you can still use puns and wordplay in your marketing message to live up to the theme and launch "eggcellent" deals. Another good idea is to use the spring cleaning theme and run clearance sales.

March standout promotions:

1. Easter campaign by Venus

Venus used interesting wordplay and ran egg-cellent deals for its consumers for Easter.

 2. Women’s Day offers by SwimOutlet

SwimOutlet hosted an exciting giveaway on Women's Day in collaboration with Penny Oleksiak, an Olympic swimmer. It was a great way to celebrate a woman who is excellent in her field and also celebrate Women's Day. 

4. April 2024

April 1 - April Fools' Day

April Fools' Day is the best time for brands to show off their sense of humor. You can plan humorous social media, SMS, or email campaigns for the day.

April 10 - National Sibling Day

National Siblings Day is an occasion to celebrate the unique love and relationships among siblings. To mark the day, you can offer personalized gifts or bundle deals. If you do not have a product suitable for gifting on this day, you can still take advantage of the day by asking your followers to share their favorite sibling memories.

April 11 - National Pet Day

National Pet Day is a lucrative day for pet brands to promote their products. To celebrate the day, you can offer discounts on existing products or launch a limited-time collection.

April 10 to 12 - Eid al-Fitr

Eid al-Fitr is a feast time in Muslim households. A big part of the celebration is the Eidi custom, where elders give gifts to kids. You can promote a variety of products, from food to electronics, that can be part of the Eid celebration.

April 22 - Earth Day

You can use this day to showcase the environment-friendly products in your catalog. Another way to make the best of this day is to show your brand's commitment to the environment by highlighting all your initiatives for environmental protection.

April 23 - World Book Day

Are books part of your product catalog? Engage book lovers by offering special discounts, creating a list of recommendations, or hosting a virtual book club event.

April standout promotions:

1. Earth Day campaign by Sprayground

Sprayground committed all its sales on Earth Day towards forest conservation, endangered animal conversation, and ocean cleaning. 

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2. April Fool campaign by Brilliant Earth

Brilliant Earth launched an out-of-box April Fool campaign in which users can try on their diamond rings virtually and take out the picture to fool others into believing they are engaged. This is a good way to get customers to try rings and live up to the theme. 

5. May 2024

May 4 - National Fitness Day

You can promote healthy living and recommend healthy food fitness/wellness products to help consumers meet their health goals.

May 4 - Star Wars Day

Star Wars has a gigantic fanbase, and you can tap into this fanbase by offering sales on themed merchandise or customized products.

May 5 - Cinco de Mayo

Cinco de Mayo is an important day in Mexican history and is celebrated in regions with large populations of Mexican-Americans in the US. You can plan discounts on food and beverages that could be part of the celebration. If you are not in the food and beverage space, you can still plan social media campaigns celebrating Mexican heritage.

May 11 - Eat What You Want Day

Eat What You Want Day is a perfect day for food-related businesses to cater to food lovers with indulgent treats. Run tempting deals with all popular cheat meals.

May 12 - Mother's Day

Mother's Day is an excellent opportunity to generate sales. You can offer deals on gifts, clothing, and accessories. Even if you don't have a perfect gift in your catalog for Mother's Day, you can still plan a campaign for the day. You can use storytelling skills and create product proportions with the theme of mother’s love. You can also ask your consumers to share their favorite memories with their mothers.

May 13 - World Cocktail Day

Start the summer with the perfect drink. Brands selling cocktails, mixers, and drinkware can make the best use of this day. Create campaigns showing recipes using your top cocktail mixers. Or show how the guests would be impressed with your drinkware.

May 17 - World Baking Day

Attract the bakers with impressive discounts on baking equipment, ingredients, or DIY baking kits. You can also share interesting recipes that highlight your products.

May 25 - National Wine Day

Wine lovers won't mind a discount on their favorite wines on this day. Send personalized emails to celebrate the day with coupons. You can also position your wine as a perfect gift on this day, which people can give to their partner or friend who is very particular about their wine.  

May 27 - Memorial Day

As a federal holiday, Memorial Day is a good day to grab your customers' attention by offering attractive deals. Memorial Day is also the unofficial beginning of summer, so consumers are looking for summer product deals to make the upcoming season comfy. Highlight all your summer bestsellers. But don't overdo it. In the end, this is a day to remember those who lost their lives serving in the US Armed Forces. So, not going overboard on happy messaging would be best to avoid hurting anyone's feelings.

May standout promotions:

1. Memorial Day sale by Liquid I.V.

Liquid I.V. lives up to the summer theme by promoting this electrolyte drink and giving a 30% discount on Memorial Day. 

2. Mother's Day gift card by Lulus

Lulus gives a 10$ bonus to buyers who purchase Mother's Day gift cards. 

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6. June 2024

Entire June - Pride month

June is the month of acceptance and pride. As an eCommerce brand, this is a chance to show how you are championing LGBTQ+ rights. Many brands change their logos or graphics on social media to rainbow colors to show their support.

June 5 - World Environment Day

Apart from Earth Day, this is another day for you to showcase your commitment to the environment. Recommend environment-friendly products to your customers or highlight any contribution you have made to environmental protection.

June 8 - National Bestfriend Day

Best Friends Day is a day to celebrate friendship, and it gives you a chance to reach a wider audience with varied interests. Depending on people's interests, many items could be great gifting options on this day. For some, it could be books, musical instruments, or food. The canvas is big, allowing you to promote all popular products and gift items.

June 14 - Flag day

Launch flag-themed merchandise that fills consumers with national pride. You can share fun facts about flags on social media. 

June 16 - Father's Day

Father's Day is gaining increasing popularity. You can curate gift guides and personalized gifts for this day. You can also create DIY kits that children can do with their father. 

June 19 - Juneteenth

Juneteenth is a federal holiday marking the end of slavery in the US. To celebrate this holiday, you can write social media posts about its history and significance. You can also share stories and quotes from Black leaders and support Black-owned businesses. 

June 20 - First Day of Summer

As the season changes, customers want to update their wardrobes and pantry. Highlight your best products for a perfect summer setting, particularly beachwear, travel accessories, food items, or beverages. You can also launch a flash summer sale to create a sense of urgency. 

June 21- International Yoga Day

International Yoga Day is the best promotional day if you offer activewear or yoga props/accessories.

June 30 -  World Social Media Day

World Social Media Day is a great opportunity to celebrate your active social media followers. Run a giveaway and offer discounts/coupons/gift cards to participating followers. You can also create a limited or exclusive collection of your social media offers. 

June standout promotions:

1. Pride Month campaign by Soko Glam

Soko Glam launched colorful bandanas, canvas bags, and skin care products for Pride Month. 

2. Father's Day campaign by Dunham Sports

Dunham Sports curated a list of products that could be a Father's Day gift and offered up to 46% off on them. 

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7. July 2024

July 1 - Canada Day

Run special discounts and promotions on Canadian Independence Day. You can also launch Canadian flag-themed clothing, accessories, or limited-edition packaging for your existing products.  

July 4 - Independence Day

Americans celebrate this holiday with barbecues, fireworks, parades, concerts, picnics, and family reunions. Food and clothing eCommerce businesses have a huge opportunity for sales here. You can launch flag-themed merchandise for a further uptick in sales.

July 7 - World Chocolate Day

If you are a food business with anything chocolatey in your catalog, this is your day. Share tempting deals on chocolate-related products or create combo deals.

July 16, 17 - Amazon Prime Day

Consumers are seeking deals on Amazon Prime Day. You can offer discounts and flash deals on your products in the Amazon portal on this day. Even if you are not on Amazon, you can still capitalize on the day by offering lighting deals on your site.

July 21 - Ice Cream Day

The US celebrates Ice Cream Day on July 21, and it's the perfect time for eCommerce brands to offer discounts on frozen food items. You can collaborate with other brands to offer free samples of ice cream or create bundle products.  

July 30 - International Day of Friendship

People appreciate their friends on this day, and you can showcase your products as a medium to showcase their appreciation. Create gift guides, bundled gifts, referral campaigns for this day.

July standout promotions:

1. Independence Day sale by butter LONDON

Butter London takes on the patriotic theme and uses the flag colors and coupons with “US” for its 4th of July sale.

2. Prime Sale by Cymbiotika

Cymbiotika launched a sale on Amazon Prime Day where customers can get 20% off and free shipping from their site. 

8. August 2024

August 4 - International Beer Day

International Beer Day is a global celebration of brews from around the world. You can offer discounts, launch limited-edition brews, or give out samplers. You can collaborate with other brands if you do not have any beer products in your catalog. 

August 8 - International Cat Day

International Cat Day is an amazing opportunity for pet brands to spotlight any cat-related products. You can advertise cat toys, treats, or other pet supplies. 

August 9 - Book Lovers Day

Apart from World Book Day, this is another day to attract all book lovers. You can curate genre-specific book recommendations and offer discounts on books on this day. Customers would love personalized recommendations based on their buying history. 

August 17 - National Nonprofit Day

National Nonprofit Day is dedicated to recognizing nonprofit organizations' positive impact on society. On this day, you can partner with any nonprofit and donate some of your revenue to a good cause.  

August 26 - International Dog Day

After Cat Day, this day is your chance to attract all dog lovers. You can offer discounts or promotions on dog food, toys, or accessories. You can also partner up with an animal shelter and donate a portion of your sale that day. Dog owners love to share photos of their furry friends. You can share a good template on social media that your followers can reuse to share photos of their pets. 

August standout promotions:

1. Cat Day campaign by Cat Person

Cat Person, a popular pet brand, shared interesting facts about cats on International Cat Day.

2. Dog day campaign by Troo Healthcare

Troo Healthcare shares pet nutritionist recommendations on International Dog Day. 

9. September 2024

September 2 - Labor Day

Labor Day is a federal holiday to honor the contributions of American workers. You can recognize your consumers' hard work by offering them special discounts or promotions, particularly on products for self-care and relaxation. Labor Day also coincides with back-to-school shopping for many consumers, so you can also run back-to-school promotions.

September 8 - National Grandparents Day,

On National Grandparents Day, you can curate useful gifts for grandparents, such as gardening supplies, comfortable clothing or footwear, healthy snacks, or any products that grandparents might enjoy.

September 12 - National Video Game Day

National Video Game Day gives you a chance to tap into the fast-growing community of game lovers. You can partner with gaming influencers on the day and offer deals on any game-related merchandise. You can also launch themed merchandise on popular game characters.

September 22 - First Day of Fall

A lot is going on at the beginning of fall. Kids are back in school, and all holidays are approaching. You can cater to diverse consumer needs by promoting essentials, such as back-to-school collections, home decor, clothing, accessories, food, and winter apparel.

September 27 - World Tourism Day

World Tourism Day is a great time to promote travel essentials. You can run offers on luggage, accessories, and clothing. You can also collaborate with travel bloggers and create shopping guides with essentials for popular locations.

September standout promotions:

1. Labor Day sale by Best Buy

Best Buy launched a limited-time offer on Labor Day with an option for financing.

2. Back-to-school sale by Office Depot

Office Depot launched offers on all school essentials, such as backpacks, pencils, binders, and more. 

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10. October 2024

October 1 - Coffee Day and World Vegetarian Day

Veganism is picking up, and coffee remains a favorite drink globally. To honor both occasions, you can promote coffee, brewing equipment/accessories, and vegan/eco-friendly products.

October 5 - World Teacher's Day

This is a day to celebrate educators around the world. You can be a part of this celebration by giving special discounts on office supplies, educational tools, and books.

October 10 - World Mental Health Day

Thanks to rising awareness, mental health conversations are only increasing. To contribute to the conversation, you can create more educational content this day. You can also promote any wellness products that would positively impact the consumer's lives.

October 14 - Columbus Day

Columbus Day is a federal holiday in the US that comes right before the holidays. You can offer holiday promotions by showcasing travel, adventure products, home decor, or anything that would fit the customers' holiday shopping list.

October 29 - National Cat Day

National Cat Day is another day to run promotions on cat-related products. You can also share interesting facts about cats and raise awareness about cat adoption.

October 31 - Halloween

Around this time, consumers are preparing for Halloween parties and ip for spooky proportions. Run themed promotions and discounts on this day, specifically Halloween costumes, decorations, candy, and food.

October standout promotions:

1. Columbus Day sale by Rugs.com

Rugs.com runs a huge sale with discounts up to 80% on their rugs which could be a perfect home decor for the upcoming holiday season.

2. Halloween sale by Pet Supplies Plus

Pet Supplies Plus picks a spooky theme and gives a free toy for pets on Halloween.

11. November 2024

November 1 - World Vegan Day

World Vegan Day is an amazing opportunity to attract consumers who choose a plant-based lifestyle. Cruelty-free products are also becoming an important parameter for consumers. Promote vegan food and cruelty-free products on this day.

November 3 - Daylight Savings Change

While daylight savings time is not your typical holiday to promote products, it is still an important date on everyone's calendar. Create rush campaigns to buy products before the clock changes. You can also promote products that comfort consumers during longer nights, such as warm bedding, relaxing teas, or sleep aids.

November 5 - Election Day

Encourage your consumers to exercise their civic rights and vote. You can create campaigns with flag-themed images to resonate with the election spirit.

November 11 - Veterans Day

Veterans Day is a day to honor all military veterans. You can show your appreciation and gratitude to veterans by offering discounts on this day.

November 16 - Fast Food Day

Fast Food Day is the perfect day for food businesses to run special promotions, offer flash deals, and share interesting recipes.

November 19 - International Men's Day

While International Men's Day is not as commercial as Women's day, it's slowly picking up. You can run promotions on clothing, apparel, and men's wellness products.

November 28 - Thanksgiving Day

On Thanksgiving, friends and families come together to celebrate and enjoy a feast. You can promote food products that could be part of the feast. You can also run Thanksgiving discounts on all your popular products. You can also launch teaser campaigns for Black Friday, showing a glimpse of the offers dropping to create enthusiasm for the next day.

November 29 - Black Friday

Black Friday is the biggest marketing day of the year. Consumers are sitting with their shopping lists and waiting for jaw-dropping deals. Offer flash deals and exclusive discounts on the day. 

November 30 - Small Business Saturday

After Black Friday, Small Business Saturday is dedicated to celebrating and supporting small businesses. If you are a small business, create campaigns this day to share your story and offer special deals. 

November standout promotions:

1. Thanksgiving promo by Brevite

Brevite shares a rather personal wish for consumers on Thanksgiving from the founder and also launches the Black Friday sales in advance. 

2. Black Friday Sale by Seattle Sun Tan

Seattle Sun Tan uses graphics well and shows customers what they want to see: "BLACK FRIDAY" and "40% OFF".

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12. December 2024

December 2 - Cyber Monday

Following Black Friday, Cyber Monday is the biggest online shopping event of the year. Offer flash discounts, fast shipping, and end-of-year deals to attract buyers who are waiting for deals.

December 3 - Giving Tuesday

Giving Tuesday is a global movement that encourages people to do good and donate to a charitable cause. You can partner up with any charitable organization on this day to donate a portion of your earnings.

December 4 - National Cookie Day

Create cookie-themes promotions on this day. You can also collaborate with other food brands and create bundled products.  

December 9 - Green Monday

Green Monday is one of the big days for retail shopping. Offer special promotions and deals to capitalize on this day. Green Monday is also a reminder that just two weeks are left for Christmas. Make the best use of this opportunity to launch all products and gifts for Christmas.

December 14 - National Free Shipping Day

Consumers love free shipping. Give free and fast shipping to last-minute buyers prepping up for Christmas.

December 21 - First Day of Winter

Run promotions on winter essentials to help consumers plan for days ahead. You can also highlight self-care products, hot beverages, and candles with cozy winter themes.

December 24 - Christmas Eve

You may still find some last-minute shoppers on this day. If you have any product in your catalog eligible for express delivery, then this is the time to promote it.

December 25 - Christmas and Hanukkah Begins

Your Christmas sales end on this day. End it with a heartfelt note and wishes for your consumers. You can also promote themed products for Hanukkah on this day.

December 26 - Boxing Day and Kwanzaa

On Boxing Day, the day after Christmas, customers are looking for clearance sales with steal deals. You can launch one to clear out the inventory. Apart from Boxing Day, December 26 is also the beginning of Kwanzaa, a week-long celebration of African American culture. You can offer Kwanzaa-themed products or gift sets.

December 31 - New Year's Eve

Wish your consumers a Happy New Year this day and also give a glimpse of promotions lying ahead for the New Year. You can highlight items that could be part of customers' New Year resolutions and improve their lifestyles next year.

December standout promotions:

1. Cyber sale by The Children's Place

The Children's Place doesn't beat around the bush and gives customers exactly what they are looking for on Cyber Monday: up to 80% off.

2. Christmas sale by PacSun

PacSun understands it's a feature day, and customers wish to celebrate, not shop online on this day. They send a sweet note with Christmas and project their products as a gift. 

Put your eCommerce calendar into action

Download our extensive eCommerce calendar guide to plan for the year ahead and not miss a thing. We have further added a marketing plan and campaign templates for major holidays to show how things look in action.