Marketing channels are getting diversified. Opportunities catching every marketer's attention are:
It's all about meeting customers where they are. Omnichannel marketing helps you do that.
In this post, we have listed the top omnichannel marketing tools with detailed features, pricing, reviews, pros, and cons.
Omnichannel marketing software are platforms that automate and manage your marketing efforts across multiple channels. They integrate email, social media, SMS, push notifications, chatbots, etc., into one platform. You don't need multiple tools to cater to each channel. Instead, you can sign up for a single software and provide a seamless experience to your customers.
Omnichannel marketing software brings all marketing channels to one platform making it easy to:
Overall, you can provide a consistent brand experience to your customers irrespective of the channel.
Omnichannel marketing software collates all customer data into one single source, allowing you to draw valuable insights and create personalized marketing campaigns. Three-quarters of customers expected personalization from retailers.
You can diversify your lead nurturing process by having touchpoints via different channels. You still remain on top of customers' heads without being pushy with the same message again and again.
With centralized data, you can capture reports and pull up key metrics like impressions, clicks, conversions, ROI, and cost per acquisition. You can also segment customer data and understand your users better.
Another key benefit of omnichannel marketing software is that you don't have to start from scratch for every new marketing channel you add. You already have a base system with a brand style guide, and you can simply add a new workflow.
Plivo CX is an omnichannel marketing solution enabling you to send marketing messages to your customers on their preferred communication channels: SMS, MMS, Email (upcoming), or WhatsApp (upcoming). Beyond marketing, Plivo CX is also extendable to customer support, bringing your entire customer data into one platform.
Plivo CX Engage offers several plans:
Omnisend is an all-in-one marketing automation solution built for eCommerce businesses. It's mostly used for email marketing but can also be extended to SMS, push notifications, WhatsApp, pop-ups, and paid social media ads.
Free trial available with limited features. The standard plan starts at $1,456 per month for 150,000 contacts..
Klaviyo is a marketing automation platform for eCommerce businesses. It creates personalized experiences for customers across email, SMS, and push notifications. With over 300 pre-built integrations, Klaviyo can easily fit into your existing tech ecosystem.
Free trial available with limited features. Paid plans start at $945 per month supporting 100,000 email credits.
ActiveCampaign is cloud-based automation software that supports marketing and sales functions. Its top features include email marketing and customer relationship management.
ActiveCampaign also offers sales automation and CRM under the name ActiveCampaign Sales. This ActiveCampaign CRM is an excellent tool for growing sales teams.
No free trial. Professional plan starts at $809 per month for up to 50,000 contacts.
Braze is a customer engagement platform that helps brands build strong relationships with consumers. It's an omnichannel platform for businesses to engage with their consumers across various channels, including email, push notifications, in-app messaging, SMS, and more.
Sendlane is a cloud-based marketing automation software that helps brands nurture customer relationships through email and SMS marketing. It targets mid-market and enterprise brands to boost marketing efforts through one unified marketing platform.
For 500,000 email and SMS credits, the pricing would be $4,955 per month
Avada is a marketing automation platform for eCommerce businesses, especially Shopify, Magento, and WooCommerce brands. It supports various channels, including email marketing, SMS, push notifications, and WhatsApp, to enable omnichannel marketing.
Mailchimp is a popular marketing automation platform, especially preferred by brands for email marketing. It targets a wide variety of audiences, from solopreneurs and small businesses to large enterprises.
Free plan with only 1000 emails per month and the premium plan with 150,000 emails per month start at ₹11,500.
Brevo (formerly known as Sendinblue) is a marketing automation tool that helps businesses build customer relationships through email and SMS marketing. With Brevo, you get a unified view of the customer journey in one platform.
The free plan with only 300 monthly emails and the premium plan with 20,000 monthly emails start at ₹4075.
Seven key factors to check in an omnichannel marketing software are:
Plivo CX is a simple, easy-to-use, and affordable solution bringing SMS, MMS, email, or WhatsApp into one platform. Beyond marketing, it is also extendable to the customer success team. Overall, all the customer-facing actions and data combine into one single platform.
Book a demo today!