While Klaviyo has all the much-needed features for e-commerce businesses, it's not a good fit for everyone.
Firstly, it's expensive. Michele V, a Klaviyo user, says, "Recent price increase is making it hard for smaller businesses to enjoy Klaviyo's services. Many smaller e-commerce businesses find Klaviyo too expensive."
Then, it's not easy to understand and use. Jasmine M, another Klaviyo user, says, "The learning curve of the platform is really steep. Before using the platform seamlessly and getting effective data outputs for analysis, I had spent enough time understanding the platform by going through different videos and document files related to it."
Lastly, its customer support is not extensive. Chin J, a small business user, speaks of limited customer support in case of issues.
So, what are the possible Klaviyo alternatives? In this post, we have listed the top 7 alternatives to Klaviyo, highlighting key features, pricing, pros, and cons.
1. Plivo CX
Plivo CX is a complete customer engagement and support platform handling all customer touchpoints with your business. You can launch marketing campaigns to acquire & engage your customers and also service them. The capability to integrate both marketing and customer support into one platform makes Plivo CX the best Klaviyo alternative.
Key highlights:
Target audience
Small and medium-sized business (SMB) and mid-market
Free trial
Yes, with all features
Paid plans
Business plans for marketing engagement start at $19 per month.
SMS and MMS campaigns
Yes
2-way SMS conversations
Yes
2-way Whatsapp conversations
Yes
Email campaigns
Upcoming
WhatsApp campaigns
Upcoming
Push notifications
No
In-app messaging
No
API
Yes
Integrations
All key integrations like Shopify, Zoho, Freshdesk, Salesforce, Zendesk, HelpScout, Hubspot, Zapier, etc., are available.
Automation workflows/User journey creation
Can trigger SMS or MMS upon a specific storefront action and automate customer journey
Pre-defined templates
Suggested templates for common and popular marketing messages
AI support
Get AI support to draft messages and identify the right time to send messages.
Reporting
Get insights from customer interactions to make data-driven decisions
Extendable to the customer service team
Yes, it can be used to handle interactions with customers via chatbots (AI-supported), live chat, voice, SMS, and WhatsApp.
Compliance
GDPR, CCPA, SOC2, PCI-DSS and HIPAA compliant
Pros:
Brings both marketing and customer service into a single platform
Supports all key channels: AI-powered live chat, voice, SMS, and WhatsApp
Affordable pricing
High deliverability rate as Plivo has its own messaging network.
Cons:
There could be a slight learning curve while exploring all the features
Currently works for Shopify e-commerce brands only
2. Braze
Braze is a customer engagement platform that enables businesses to create personalized and effective marketing campaigns. It makes omnichannel marketing possible by integrating all major marketing channels, such as email, SMS, push notifications, and in-app messaging, into one platform.
Key highlights:
Target audience
Small or medium-sized enterprises to large enterprises
Free trial
Yes, up to 30 days
Paid plans
Not transparent about pricing
SMS and MMS campaigns
Yes
2-way SMS conversations
Yes
2-way Whatsapp conversations
Yes
Email campaigns
Yes
WhatsApp campaigns
Yes
Push notifications
Yes
In-app messaging
Yes
API
Can use API to export data, send messages, and connect Braze with other platforms
Integrations
140+ integrations with messaging, analytics, and top e-commerce platforms
Automation workflows/User journey creation
Can set up automated campaigns triggered by specific events or actions taken by users
Pre-defined templates
Pre-defined templates with media library, content ideas, color profiles, CSS templates, and more
AI support
Get AI support to create/edit content and generate images
Reporting
Get automated reports to track campaigns, understand user behavior, and optimize future marketing strategies
Extendable to the customer service team
Not designed for handling customer service
Compliance
GDPR, CCPA, and SOC2 compliant
Pros:
User-friendly interface
Extensive features for marketing
Cons:
Limited and difficult-to-use reporting features
3.Omnisend
Omnisend is an email marketing and SMS automation platform for e-commerce businesses to engage with customers. With Omnisend, you can send personalized messages to customers to boost their shopping experience.
Key highlights:
Target Audience
SMB
Free trial
Yes, with limited features
Paid plans
The standard plan starts at $1,456 per month for 150,000 contacts. For more contracts, pricing is available on request
SMS and MMS campaigns
Yes
2-way SMS conversations
Yes
2-way Whatsapp conversations
Not mentioned on the website
Email campaigns
Yes
WhatsApp campaigns
Yes
Push notifications
Yes
In-app messaging
No
API
Can use API to create/update contacts, send marketing messages, and connect Omnisend with other platforms
Integrations
130+ integrations with marketing, automation, Customer relationship management (CRM), and e-commerce platforms
Automation workflows/User journey creation
Create and send automated emails based on customer-based triggers
Pre-defined templates
Templates for emails, landing pages, notifications, and forms
AI support
AI support to write personalized emails, predict customer behavior, and analyze campaign data
Reporting
Detailed revenue and engagement reports of campaigns
Extendable to the customer service team
No
Compliance
GDPR, CCPA, and TCPA compliant
Pros:
Excellent customer support
Easy to use
Cons:
Limited pre-defined templates
4. Attentive
Attentive, one of Klaviyo competitors, is a personalized messaging solution for businesses. It enables businesses to engage with their audience through SMS and email campaigns.
Key highlights:
Target Audience
SMB, Mid-market, and Enterprises
Free trial
Yes
Paid plans
Pricing isn't available on the website
SMS and MMS campaigns
Yes
2-way SMS conversations
Yes
2-way Whatsapp conversations
No
Email campaigns
Yes
WhatsApp campaigns
No
Push notifications
No
In-app messaging
No
API
API can be used to manage subscriptions, save subscriber attributes, and send personalized text messages.
Integrations
100+ integrations with top e-commerce, CRMs, data platform, etc
Automation workflows/User journey creation
Get prebuilt journeys and also create customized journeys to trigger SMS/Email on specific user action.
Pre-defined templates
Pre-defined templates for sign-up units, welcome journey, etc
AI support
AI support to write messages, optimize, and personalize campaigns
Reporting
Automated reports to track most important metrics like subscriber growth, attributed revenue, daily message cost, etc
Extendable to the customer service team
No
Compliance
TCPA, CTIA, GDPR, and CCPA compliant
Pros:
Excellent customer support
Cons:
Limited integrations. Currently, it doesn't support many email providers and CRMs.
Pricing is on the higher side.
5. Postscript
Postscript is an SMS marketing platform helping e-commerce brands, particularly Shopify brands, build strong customer relationships through SMS campaigns.
Key highlights:
Target Audience
SMB
Free trial
Yes, up to $1,000 credit for 30 days.
Paid plans
Starter plans are available at $25 per month, and professional plans start at $500 per month.
SMS and MMS campaigns
Yes
2-way SMS conversations
Yes
2-way Whatsapp conversations
No
Email campaigns
No
WhatsApp campaigns
No
Push notifications
No
In-app messaging
No
API
Offers API support to integrate with other platforms and automate processes related to subscriber engagement and campaign management
Integrations
75+ integrations with automation platforms, email service providers, analytics platforms, etc.
Automation workflows/User journey creation
Can set up automated messaging sequences to deliver targeted messages based on user behavior
Pre-defined templates
Templates available for designing campaigns
AI support
No
Reporting
Analytic reports on subscriber engagement, campaign effectiveness, and revenue generated
Extendable to the customer service team
No
Compliance
TCPA, CTIA, GDPR, and CCPA compliant
Pros:
Affordable solution
Cons:
Limited integrations to fit into the complete tech stack
6. Automizely
Automizely is an email and text marketing platform that helps brands automate their campaigns. It currently targets Shopify, Magento, and WooCommerce brands.
Key highlights:
Target Audience
Mid-market
Free trial
Yes, up to 7 days
Paid plans
Pro plan start at $25 per month
SMS and MMS campaigns
Yes
2-way SMS conversations
Yes
2-way Whatsapp conversations
No
Email campaigns
Yes
WhatsApp campaigns
No
Push notifications
No
In-app messaging
No
API
API support for dropshipping management, e-commerce integration, and more. Not for SMS campaigns.
Integrations
70+ integrations with e-commerce, marketing automation, dropshipping, CRM, and analytics platforms
Automation workflows/User journey creation
Not mentioned on the website
Pre-defined templates
Ready-to-edit emails
AI support
Mentioned for some features on the website. But not for SMS.
Reporting
Get key metrics like impressions, revenue, and more.
Extendable to the customer service team
No
Compliance
GDPR and SOC 2 compliant
Pros:
AI-powered personalization for campaigns
Cons:
Limited advanced features.
7. Avada
Avada, another Klaviyo competitor, is a marketing platform for Shopify brands. It supports campaigns on email, SMS, push notifications, and WhatsApp channels.
Key highlights:
Target Audience
SMB
Free trial
Yes, up to 14 days
Paid plans
Advanced plans from $47 per month
SMS and MMS campaigns
Yes
2-way SMS conversations
Yes
2-way Whatsapp conversations
Not mentioned on the website
Email campaigns
Yes
WhatsApp campaigns
Yes
Push notifications
Yes
In-app messaging
No
API
Not mentioned on the website
Integrations
Not mentioned on the website
Automation workflows/User journey creation
Option to create workflows that are triggered based on different customer behaviors such as abandon cart, subscribe newsletter, purchase, inactive, etc.
Pre-defined templates
Pre-made templates available for email campaigns
AI support
Not mentioned on the website
Reporting
Has an app dashboard tracking all important KPIs: open rate, click-through rate, revenue, and conversion rate.
Extendable to the customer service team
No
Compliance
GDPR, CPRA, SOC2, and PCI-DSS compliant
Pros:
Excellent customer support
Cons:
Limited customization options.
Ready to make a switch?
If you are looking for a complete solution to bring your entire customer outreach, marketing, and customer service into one platform, Plivo CX Engage is your solution.