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AI vs. Customer Service Agents: Striking the Right Balance in Customer Service

AI vs. Customer Service Agents: Striking the Right Balance in Customer Service

AI vs. Customer Service Agents: Striking the Right Balance in Customer Service

AI vs. customer service agents—which one delivers better support? Learn how to strike the perfect balance between AI and human expertise to enhance efficiency.
“AI will not make us obsolete, but it will make us superhuman.” 

– Max Tegmark, Swedish-American physicist

AI can answer thousands of customer queries in seconds. But can it understand frustration, build trust, or solve complex problems as well as humans?

Businesses today are caught between efficiency and personal touch. AI offers speed and cost savings, while human agents provide emotional intelligence and problem-solving skills. The real challenge isn’t choosing one over the other but knowing when to use each.

So, how can companies effectively leverage both? This article explores the pros and cons of AI and human agents helping you create a balanced, customer-focused approach.

AI vs. human agents: A comparison

A Goldman Sachs report cited by the BBC estimates that AI could potentially replace 300 million full-time jobs. Customer service is among the industries impacted, but does this mean human agents are becoming obsolete?

The short answer: No.

While AI enhances efficiency and automates repetitive tasks, customer service relies heavily on human connection and meaningful interactions. AI may assist, but it can’t fully replace the empathy and critical thinking that human agents provide.

Both AI and human agents have distinct strengths and limitations. Here’s a closer look at how they compare:

Availability:

AI: Works around the clock, handling a high volume of requests and providing instant responses

Human agents: Work in shifts limited to business hours. 

Response time:

AI: Provide instant responses for straightforward questions, ideal for FAQs, troubleshooting, or any high-speed tasks and computations

Human agents: Comparatively slower responses, takes time to gather and collate information, and then switch between different systems.
However, they are more flexible and adaptable, excelling in tasks that require empathy, creativity and complex decision-making

Complexity of problem-solving:

AI: Perfect for routine or structured questions, struggles with complex or unique situations since they rely on pre-programmed data and algorithms

Human agents: Great for complex or emotionally sensitive situations by assessing context errors and temperament, handling unexpected challenges better than AI

Learning process:

AI: Learns through data and algorithms and requires large amounts of data and training to improve performance and acquire knowledge

Human agents: Learn through education, experience and exposure

Creativity:

AI: Lacks creativity and generates content based on patterns in data and lacks genuine creativity or imagination

Human agents: Inherently creative, produces original ideas and innovative solutions to problems

Emotional intelligence:

AI: Cannot experience emotions to comprehend human temperament without external input

Human agents: Emotionally intelligent and capable of empathizing with others. They can also interpret non-verbal cues from social connections

Adaptability:

AI: Cannot adapt to new, unforeseen situations without reprogramming or extensive training

Human agents: Highly adaptable and can apply knowledge and skills across diverse situations

Error handling:

AI: Precise and consistent but can make errors when faced with unexpected or complex situations

Human agents: Prone to cognitive biases and errors but can handle contingencies better

Pros of AI Cons of AI
Round-the-clock availability and can handle customer queries anytime Struggles to understand emotions, empathy, or nuanced interactions
Provides instant responses to simple and repetitive questions Limited problem-solving skills and may fail to handle complex, multi-step or unexpected queries
Handles thousands of interactions simultaneously without additional costs Prone to misinterpreting customer intent without human-like reasoning
Analyzes interactions to improve personalization and future responses Requires constant updates to stay accurate and relevant

Now, let’s take a look at the flip side of the coin:

Pros of human agents

Cons of human agents

Humans can empathize, understand emotions, and build relationships

Hiring, training, and maintaining human agents require significant investment

Human agents can handle complex and unique situations that AI cannot

Humans need breaks, work fixed hours, and cannot provide 24/7 support without shifts

Agents can tailor their responses based on the customer’s emotions and needs, offering personalized services

Unlike AI, humans take time to process information and are slow to respond

Humans are better at conflict resolution and handling difficult situations with creativity

Prone to mistakes, miscommunication, and inconsistency

AI vs. customer service agents: What do customers think? 

Customers have mixed feelings about AI in customer service. A study by Salesforce found that 75% of consumers expect AI to improve response times, but 43% say AI-driven interactions feel impersonal. 

These numbers highlight a key challenge—businesses must balance efficiency with human connection. Now, let’s dive deeper into what customers really want:

Consumer sentiments for AI

Younger Generations: Gen Z and millennials are more open to using AI agents for shopping or customer service, with 43% believing AI improves brand interactions

Convenience: Over a third of consumers prefer AI to avoid repeating themselves during interactions. Additionally, 44% are more likely to use AI if its logic is explained clearly

Comfort with AI: About 24% of consumers are comfortable with AI agents shopping for them, and 39% are okay with AI scheduling appointments.

Speed and Efficiency: 54% of consumers prioritize quick problem resolution over the medium of interaction, showing that efficiency is a top concern

Self-service: 81% of customers attempt to solve issues independently through self-service options before reaching out to a human agent

Consumer preferences for human agents

  • A survey of 4,000 individuals across the U.S. and U.K., conducted by Five9 and Team Lewis, revealed that 75%  of consumers favor interacting with live customer service agents over other options

  • According to a study conducted by SurveyMonkey, the majority (90%) of Americans favor human customer service agents over AI.

Reasons for favoring human agents:

  • Better understanding of needs (61%)
  • More thorough explanations (53%)
  • Less likely to cause frustration (52%)
  • Offer more options (50%)

Striking the right balance: AI-human collaboration

The decision to use AI agents, human agents, or a combination of both depends on several factors—your business goals, customer preferences, and industry demands. 

Here’s a quick guide to help you determine the best approach for your business:

When to use AI

Routine inquiries: Ideal for handling frequently asked questions, simple requests, and basic tasks like checking order status or providing operating hours. This allows for quick responses and reduces wait times for customers

High-volume tasks: AI can efficiently manage a large volume of interactions simultaneously, making it suitable for businesses with high inquiry rates

Data analysis: It can analyze customer data and sentiment to provide insights and enhance service delivery

When to use human agents

Complex issues: Humans can address intricate problems that require critical thinking, empathy, and personalized solutions. This includes emotionally charged situations where customers expect understanding and reassurance

High-value interactions: For premium clients or sensitive cases, human interaction is crucial for building trust and providing tailored support

Creative problem-solving: Situations that demand creativity or unique solutions benefit from human insight, which AI cannot replicate

When to use a hybrid approach

Seamless transitions: A hybrid model allows AI to handle initial inquiries and gather relevant information before escalating to a human agent for complex issues. This ensures customers receive timely assistance while still having access to personalized care when needed

Enhanced efficiency: Businesses can improve response times and overall customer satisfaction by combining AI's speed with human empathy. This model helps reduce operational costs while maintaining high service quality

Continuous Improvement: Regularly monitoring interactions between AI and human agents can help refine processes and enhance both systems’ effectiveness. Training agents to work alongside AI tools maximizes the benefits of both

AI-human collaboration made easy with Plivo CX

After everything we explored and discussed, it is safe to say that AI is here to enhance human capabilities, not replace them. The smartest businesses leverage AI for efficiency while keeping human agents at the forefront of complex, high-value interactions.

Plivo’s AI agents help you achieve this balance by creating a seamless customer support experience that blends automation with human expertise. 

Here’s how it enhances customer support:

  • Always-on support: Provides instant responses to customer queries, day or night
  • Brand-consistent communication: Uses your support docs, FAQs, and policies to deliver accurate, on-brand answers
  • Smart escalation: Knows when to escalate complex cases to human agents for a seamless customer experience
  • Multilingual capabilities: Communicates fluently in multiple languages to serve a global customer base
  • Continuous learning: Gets smarter with every interaction, improving response accuracy over time
  • Easy integration: Works with popular platforms like Salesforce, Zendesk, and more—no coding required
  • Enterprise-ready: Offers 99.99% uptime, bank-grade security, and GDPR compliance to meet business needs

Book a demo now to learn more.

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  • Vatican City (Città del Vaticano)+39
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  • Yemen (‫اليمن‬‎)+967
  • Zambia+260
  • Zimbabwe+263
  • Åland Islands+358
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