“AI will not make us obsolete, but it will make us superhuman.”
– Max Tegmark, Swedish-American physicist
AI can answer thousands of customer queries in seconds. But can it understand frustration, build trust, or solve complex problems as well as humans?
Businesses today are caught between efficiency and personal touch. AI offers speed and cost savings, while human agents provide emotional intelligence and problem-solving skills. The real challenge isn’t choosing one over the other but knowing when to use each.
So, how can companies effectively leverage both? This article explores the pros and cons of AI and human agents helping you create a balanced, customer-focused approach.
A Goldman Sachs report cited by the BBC estimates that AI could potentially replace 300 million full-time jobs. Customer service is among the industries impacted, but does this mean human agents are becoming obsolete?
The short answer: No.
While AI enhances efficiency and automates repetitive tasks, customer service relies heavily on human connection and meaningful interactions. AI may assist, but it can’t fully replace the empathy and critical thinking that human agents provide.
Both AI and human agents have distinct strengths and limitations. Here’s a closer look at how they compare:
AI: Works around the clock, handling a high volume of requests and providing instant responses
Human agents: Work in shifts limited to business hours.
AI: Provide instant responses for straightforward questions, ideal for FAQs, troubleshooting, or any high-speed tasks and computations
Human agents: Comparatively slower responses, takes time to gather and collate information, and then switch between different systems.
However, they are more flexible and adaptable, excelling in tasks that require empathy, creativity and complex decision-making
AI: Perfect for routine or structured questions, struggles with complex or unique situations since they rely on pre-programmed data and algorithms
Human agents: Great for complex or emotionally sensitive situations by assessing context errors and temperament, handling unexpected challenges better than AI
AI: Learns through data and algorithms and requires large amounts of data and training to improve performance and acquire knowledge
Human agents: Learn through education, experience and exposure
AI: Lacks creativity and generates content based on patterns in data and lacks genuine creativity or imagination
Human agents: Inherently creative, produces original ideas and innovative solutions to problems
AI: Cannot experience emotions to comprehend human temperament without external input
Human agents: Emotionally intelligent and capable of empathizing with others. They can also interpret non-verbal cues from social connections
AI: Cannot adapt to new, unforeseen situations without reprogramming or extensive training
Human agents: Highly adaptable and can apply knowledge and skills across diverse situations
AI: Precise and consistent but can make errors when faced with unexpected or complex situations
Human agents: Prone to cognitive biases and errors but can handle contingencies better
Now, let’s take a look at the flip side of the coin:
Customers have mixed feelings about AI in customer service. A study by Salesforce found that 75% of consumers expect AI to improve response times, but 43% say AI-driven interactions feel impersonal.
These numbers highlight a key challenge—businesses must balance efficiency with human connection. Now, let’s dive deeper into what customers really want:
Younger Generations: Gen Z and millennials are more open to using AI agents for shopping or customer service, with 43% believing AI improves brand interactions
Convenience: Over a third of consumers prefer AI to avoid repeating themselves during interactions. Additionally, 44% are more likely to use AI if its logic is explained clearly
Comfort with AI: About 24% of consumers are comfortable with AI agents shopping for them, and 39% are okay with AI scheduling appointments.
Speed and Efficiency: 54% of consumers prioritize quick problem resolution over the medium of interaction, showing that efficiency is a top concern
Self-service: 81% of customers attempt to solve issues independently through self-service options before reaching out to a human agent
Reasons for favoring human agents:
The decision to use AI agents, human agents, or a combination of both depends on several factors—your business goals, customer preferences, and industry demands.
Here’s a quick guide to help you determine the best approach for your business:
Routine inquiries: Ideal for handling frequently asked questions, simple requests, and basic tasks like checking order status or providing operating hours. This allows for quick responses and reduces wait times for customers
High-volume tasks: AI can efficiently manage a large volume of interactions simultaneously, making it suitable for businesses with high inquiry rates
Data analysis: It can analyze customer data and sentiment to provide insights and enhance service delivery
Complex issues: Humans can address intricate problems that require critical thinking, empathy, and personalized solutions. This includes emotionally charged situations where customers expect understanding and reassurance
High-value interactions: For premium clients or sensitive cases, human interaction is crucial for building trust and providing tailored support
Creative problem-solving: Situations that demand creativity or unique solutions benefit from human insight, which AI cannot replicate
Seamless transitions: A hybrid model allows AI to handle initial inquiries and gather relevant information before escalating to a human agent for complex issues. This ensures customers receive timely assistance while still having access to personalized care when needed
Enhanced efficiency: Businesses can improve response times and overall customer satisfaction by combining AI's speed with human empathy. This model helps reduce operational costs while maintaining high service quality
Continuous Improvement: Regularly monitoring interactions between AI and human agents can help refine processes and enhance both systems’ effectiveness. Training agents to work alongside AI tools maximizes the benefits of both
After everything we explored and discussed, it is safe to say that AI is here to enhance human capabilities, not replace them. The smartest businesses leverage AI for efficiency while keeping human agents at the forefront of complex, high-value interactions.
Plivo’s AI agents help you achieve this balance by creating a seamless customer support experience that blends automation with human expertise.
Here’s how it enhances customer support:
Book a demo now to learn more.