WhatsApp Templates Page

Where: WhatsApp → Templates in the Plivo console
What: Browse every template across your WABAs, filter by status and category, sync from Meta, and create new templates with a side-by-side WhatsApp preview
Approval: Meta reviews new templates — approval typically takes minutes but can take up to 24 hours

The Templates tab is where you manage every WhatsApp message template across your WhatsApp Business Accounts. Open it at cx.plivo.com/whatsapp/templates. For deeper context on what templates are, how Meta categorizes them, and how they’re billed, see Manage Templates.

Template list

Each row in the table represents one template, with these columns:

Column	What it shows
Template Name	The Meta-approved template name (used as `template_name` in the Templates API)
Status	Review state — Approved, Pending, Rejected, Disabled, or Paused
Category	Meta category — Marketing, Utility, or Authentication
Language	Template language (for example, `English`, `Spanish`)
Business Account	The WABA this template belongs to

Filters and search

Search by name — narrow the list to templates matching a name fragment
Status filter — filter by Approved, Pending, Rejected, Disabled, or Paused
Category filter — filter by Marketing, Utility, or Authentication

Sync Templates

Click Sync Templates to pull the latest template state from Meta. Run a sync after creating or editing templates in WhatsApp Manager so the Plivo console reflects current approval status.

Create Template

Click Create Template to open the Create WhatsApp Template modal. The modal has two panes — a configuration form on the left and a live WhatsApp preview on the right (with Light mode and Dark mode tabs).

Template configuration

Field	Required	What it sets
Name	Yes	Internal name used to reference the template in the API. Must be unique within the WABA — lowercase letters, numbers, and underscores only
WhatsApp Business Account	Yes	The WABA the template will live in
Category	Yes	Utility, Marketing, or Authentication — drives Meta’s review path and conversation pricing
Language	Yes	The template language — defaults to English

Template content

Field	What it sets
Header Type	Optional header — None, Text, Image, Video, Document, or Location
Body	The main message text — up to 1,024 characters. Use `{{1}}`, `{{2}}`, … as variable placeholders, and the toolbar to add bold, italic, ~~strikethrough~~, and emoji

The preview pane on the right renders your template as it will appear in the WhatsApp chat, with variables shown as {{1}}, {{2}} placeholders.

Actions

Button	Result
Cancel	Closes the modal without saving
Save as Draft	Saves the template locally on Plivo without submitting to Meta — pick it up later to finish and submit
Send for Verification	Submits the template to Meta for approval. The template’s Status remains Pending until Meta reviews it

Meta typically approves new templates within minutes but can take up to 24 hours. Follow Meta’s template guidelines for the fastest turnaround.

Manage Templates — Conceptual overview of WhatsApp templates
WhatsApp Templates API — Create and manage templates programmatically
Send Templated Messages — Send a template message

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WhatsApp Templates Page

Template list

Filters and search

Sync Templates

Create Template

Template configuration

Template content

Actions

​Template list

​Filters and search

​Sync Templates

​Create Template

​Template configuration

​Template content

​Actions

​Related

Template list

Filters and search

Sync Templates

Create Template

Template configuration

Template content

Actions

Related