- What: Regulatory requirements for making and receiving voice calls within India
- Eligibility: Only India-registered businesses can rent Indian numbers and use domestic routes. Non-India businesses must use international routes (higher rates)
- Media anchoring: Both call legs must originate and terminate in India. Cross-border routing causes call failure
- Number series: Landline (022, 080, etc.) for service/transactional only; 160-series for BFSI only; 140-series (promotional) currently unavailable
- Consent required: Cold calling is prohibited. You must have explicit digital consent before commercial calls, or face UCC penalties
Eligibility
Only businesses registered in India can:- Rent Indian phone numbers
- Make domestic calls within India
- Use India domestic routes
Requirements
| Requirement | Details |
|---|---|
| Business registration | India-registered businesses only |
| KYC compliance | Required before renting Indian numbers (submit KYC) |
| Caller ID | Must use Plivo-rented Indian phone number |
| Media anchoring | Both call legs must stay within India |
Media Anchoring Rule
Both legs of a call must originate and terminate within India. Violating this causes calls to fail withviolates_media_anchoring hangup cause.
Compliant Call Architecture
| Call Type | Requirement |
|---|---|
| Inbound | India to India |
| Outbound | Indian number to India destination |
| Conference | All participants must be in India |
Number Series Regulations
TRAI mandates specific number series for specific call types. Using the wrong series is itself a regulatory violation — complaints arising from such calls are treated as UCC regardless of consent.| Number Series | Permitted Use | Status on Plivo |
|---|---|---|
| 140 series | Promotional voice calls only | Currently unavailable |
| Landline series (e.g., 022, 080) | Service and transactional calls only. Promotional content is strictly prohibited. | Available |
| 160 series (BFSI) | Service and transactional calls — BFSI sector only | Available (provisioning guide) |
Account Setup for India
If you need both India and international calling:- Create two separate Plivo accounts with different email addresses
- Sign up for an India data region Plivo account
Related
- India Number KYC — KYC documents and number rental process
- 160-Series Numbers — Setup guide for BFSI transactional and service voice numbers
- UCC Management — How Plivo handles UCC complaints and what you need to do
- Carrier Failover — Automatic carrier failover for uninterrupted outbound calling
- Payments — Payment methods for India