Brand Guidelines
A guide to Plivo's visual identity standards. Use these resources to represent Plivo consistently across all media.
Questions? Email marketing@plivo.comLogo
These logos are the trademarked property of Plivo, Inc. Avoid using our name, logo, or screenshots in a manner that may be confusing, misleading, or suggests sponsorship, endorsement, or partnership with Plivo. Do not alter the logo.
Primary Logo
Full-color logo on white
Logo on Dark
White logo for dark backgrounds
Logo Symbol
Icon mark on white
Symbol on Dark
Icon mark for dark backgrounds
Do
- ✓Use the official logo files provided
- ✓Maintain adequate clear space around the logo
- ✓Use the dark version on light backgrounds and vice versa
Don't
- ✗Alter, rotate, or distort the logo in any way
- ✗Change the logo colors or add effects
- ✗Use the logo to imply sponsorship or endorsement
Brand Colors
Our primary palette uses bold, confident colors that reflect Plivo's modern identity.
Plivo Purple
Plivo Blue
Dark
White
Gray 50
Typography
Plivo uses two carefully selected typefaces for a clean, balanced aesthetic across all communications.
Sora
Display / Headlines
A display-oriented sans-serif font designed with modernity and confidence. Used for all headers across brand communications.
Aa Bb Cc Dd Ee
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Inter
Body Text / UI
A versatile, highly legible sans-serif typeface optimized for digital interfaces. Used for body copy and long-form content.
Aa Bb Cc Dd Ee
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Product Icons
Simple, geometric icon set designed for product and feature communication. Icons use consistent stroke widths and rounded corners for a unified look.
Downloads
Download our logo kit and brand book for use in press, partnerships, and co-marketing materials.
For logo usage questions, contact marketing@plivo.com