While Klaviyo has all the much-needed features for e-commerce businesses, it's not a good fit for everyone.
Firstly, it's expensive. Michele V, a Klaviyo user, says, "Recent price increase is making it hard for smaller businesses to enjoy Klaviyo's services. Many smaller e-commerce businesses find Klaviyo too expensive."
Then, it's not easy to understand and use. Jasmine M, another Klaviyo user, says, "The learning curve of the platform is really steep. Before using the platform seamlessly and getting effective data outputs for analysis, I had spent enough time understanding the platform by going through different videos and document files related to it."
Lastly, its customer support is not extensive. Chin J, a small business user, speaks of limited customer support in case of issues.
So, what are the possible Klaviyo alternatives? In this post, we have listed the top 7 alternatives to Klaviyo, highlighting key features, pricing, pros, and cons.
1. Plivo CX

Plivo CX is a complete customer engagement and support platform handling all customer touchpoints with your business. You can launch marketing campaigns to acquire & engage your customers and also service them. The capability to integrate both marketing and customer support into one platform makes Plivo CX the best Klaviyo alternative.
Key highlights:
| Target audience | Small and medium-sized business (SMB) and mid-market |
| Free trial | Yes, with all features |
| Paid plans | Business plans for marketing engagement start at $19 per month. |
| SMS and MMS campaigns | Yes |
| 2-way SMS conversations | Yes |
| 2-way Whatsapp conversations | Yes |
| Email campaigns | Upcoming |
| WhatsApp campaigns | Upcoming |
| Push notifications | No |
| In-app messaging | No |
| API | Yes |
| Integrations | All key integrations like Shopify, Zoho, Freshdesk, Salesforce, Zendesk, HelpScout, Hubspot, Zapier, etc., are available. |
| Automation workflows/User journey creation | Can trigger SMS or MMS upon a specific storefront action and automate customer journey |
| Pre-defined templates | Suggested templates for common and popular marketing messages |
| AI support | Get AI support to draft messages and identify the right time to send messages. |
| Reporting | Get insights from customer interactions to make data-driven decisions |
| Extendable to the customer service team | Yes, it can be used to handle interactions with customers via chatbots (AI-supported), live chat, voice, SMS, and WhatsApp. |
| Compliance | GDPR, CCPA, SOC2, PCI-DSS and HIPAA compliant |
Pros:
- Brings both marketing and customer service into a single platform
- Supports all key channels: AI-powered live chat, voice, SMS, and WhatsApp
- Affordable pricing
- High deliverability rate as Plivo has its own messaging network.
Cons:
- There could be a slight learning curve while exploring all the features
- Currently works for Shopify e-commerce brands only
2. Braze

Braze is a customer engagement platform that enables businesses to create personalized and effective marketing campaigns. It makes omnichannel marketing possible by integrating all major marketing channels, such as email, SMS, push notifications, and in-app messaging, into one platform.
Key highlights:
| Target audience | Small or medium-sized enterprises to large enterprises |
| Free trial | Yes, up to 30 days |
| Paid plans | Not transparent about pricing |
| SMS and MMS campaigns | Yes |
| 2-way SMS conversations | Yes |
| 2-way Whatsapp conversations | Yes |
| Email campaigns | Yes |
| WhatsApp campaigns | Yes |
| Push notifications | Yes |
| In-app messaging | Yes |
| API | Can use API to export data, send messages, and connect Braze with other platforms |
| Integrations | 140+ integrations with messaging, analytics, and top e-commerce platforms |
| Automation workflows/User journey creation | Can set up automated campaigns triggered by specific events or actions taken by users |
| Pre-defined templates | Pre-defined templates with media library, content ideas, color profiles, CSS templates, and more |
| AI support | Get AI support to create/edit content and generate images |
| Reporting | Get automated reports to track campaigns, understand user behavior, and optimize future marketing strategies |
| Extendable to the customer service team | Not designed for handling customer service |
| Compliance | GDPR, CCPA, and SOC2 compliant |
Pros:
- User-friendly interface
- Extensive features for marketing
Cons:
- Limited and difficult-to-use reporting features
3.Omnisend

Omnisend is an email marketing and SMS automation platform for e-commerce businesses to engage with customers. With Omnisend, you can send personalized messages to customers to boost their shopping experience.
Key highlights:
| Target Audience | SMB |
| Free trial | Yes, with limited features |
| Paid plans | The standard plan starts at $1,456 per month for 150,000 contacts. For more contracts, pricing is available on request |
| SMS and MMS campaigns | Yes |
| 2-way SMS conversations | Yes |
| 2-way Whatsapp conversations | Not mentioned on the website |
| Email campaigns | Yes |
| WhatsApp campaigns | Yes |
| Push notifications | Yes |
| In-app messaging | No |
| API | Can use API to create/update contacts, send marketing messages, and connect Omnisend with other platforms |
| Integrations | 130+ integrations with marketing, automation, Customer relationship management (CRM), and e-commerce platforms |
| Automation workflows/User journey creation | Create and send automated emails based on customer-based triggers |
| Pre-defined templates | Templates for emails, landing pages, notifications, and forms |
| AI support | AI support to write personalized emails, predict customer behavior, and analyze campaign data |
| Reporting | Detailed revenue and engagement reports of campaigns |
| Extendable to the customer service team | No |
| Compliance | GDPR, CCPA, and TCPA compliant |
Pros:
- Excellent customer support
- Easy to use
Cons:
- Limited pre-defined templates
4. Attentive

Attentive, one of Klaviyo competitors, is a personalized messaging solution for businesses. It enables businesses to engage with their audience through SMS and email campaigns.
Key highlights:
| Target Audience | SMB, Mid-market, and Enterprises |
| Free trial | Yes |
| Paid plans | Pricing isn't available on the website |
| SMS and MMS campaigns | Yes |
| 2-way SMS conversations | Yes |
| 2-way Whatsapp conversations | No |
| Email campaigns | Yes |
| WhatsApp campaigns | No |
| Push notifications | No |
| In-app messaging | No |
| API | API can be used to manage subscriptions, save subscriber attributes, and send personalized text messages. |
| Integrations | 100+ integrations with top e-commerce, CRMs, data platform, etc |
| Automation workflows/User journey creation | Get prebuilt journeys and also create customized journeys to trigger SMS/Email on specific user action. |
| Pre-defined templates | Pre-defined templates for sign-up units, welcome journey, etc |
| AI support | AI support to write messages, optimize, and personalize campaigns |
| Reporting | Automated reports to track most important metrics like subscriber growth, attributed revenue, daily message cost, etc |
| Extendable to the customer service team | No |
| Compliance | TCPA, CTIA, GDPR, and CCPA compliant |
Pros:
- Excellent customer support
Cons:
- Limited integrations. Currently, it doesn't support many email providers and CRMs.
- Pricing is on the higher side.
5. Postscript

Postscript is an SMS marketing platform helping e-commerce brands, particularly Shopify brands, build strong customer relationships through SMS campaigns.
Key highlights:
| Target Audience | SMB |
| Free trial | Yes, up to $1,000 credit for 30 days. |
| Paid plans | Starter plans are available at $25 per month, and professional plans start at $500 per month. |
| SMS and MMS campaigns | Yes |
| 2-way SMS conversations | Yes |
| 2-way Whatsapp conversations | No |
| Email campaigns | No |
| WhatsApp campaigns | No |
| Push notifications | No |
| In-app messaging | No |
| API | Offers API support to integrate with other platforms and automate processes related to subscriber engagement and campaign management |
| Integrations | 75+ integrations with automation platforms, email service providers, analytics platforms, etc. |
| Automation workflows/User journey creation | Can set up automated messaging sequences to deliver targeted messages based on user behavior |
| Pre-defined templates | Templates available for designing campaigns |
| AI support | No |
| Reporting | Analytic reports on subscriber engagement, campaign effectiveness, and revenue generated |
| Extendable to the customer service team | No |
| Compliance | TCPA, CTIA, GDPR, and CCPA compliant |
Pros:
- Affordable solution
Cons:
- Limited integrations to fit into the complete tech stack
6. Automizely

Automizely is an email and text marketing platform that helps brands automate their campaigns. It currently targets Shopify, Magento, and WooCommerce brands.
Key highlights:
| Target Audience | Mid-market |
| Free trial | Yes, up to 7 days |
| Paid plans | Pro plan start at $25 per month |
| SMS and MMS campaigns | Yes |
| 2-way SMS conversations | Yes |
| 2-way Whatsapp conversations | No |
| Email campaigns | Yes |
| WhatsApp campaigns | No |
| Push notifications | No |
| In-app messaging | No |
| API | API support for dropshipping management, e-commerce integration, and more. Not for SMS campaigns. |
| Integrations | 70+ integrations with e-commerce, marketing automation, dropshipping, CRM, and analytics platforms |
| Automation workflows/User journey creation | Not mentioned on the website |
| Pre-defined templates | Ready-to-edit emails |
| AI support | Mentioned for some features on the website. But not for SMS. |
| Reporting | Get key metrics like impressions, revenue, and more. |
| Extendable to the customer service team | No |
| Compliance | GDPR and SOC 2 compliant |
Pros:
- AI-powered personalization for campaigns
Cons:
- Limited advanced features.
7. Avada

Avada, another Klaviyo competitor, is a marketing platform for Shopify brands. It supports campaigns on email, SMS, push notifications, and WhatsApp channels.
Key highlights:
| Target Audience | SMB |
| Free trial | Yes, up to 14 days |
| Paid plans | Advanced plans from $47 per month |
| SMS and MMS campaigns | Yes |
| 2-way SMS conversations | Yes |
| 2-way Whatsapp conversations | Not mentioned on the website |
| Email campaigns | Yes |
| WhatsApp campaigns | Yes |
| Push notifications | Yes |
| In-app messaging | No |
| API | Not mentioned on the website |
| Integrations | Not mentioned on the website |
| Automation workflows/User journey creation | Option to create workflows that are triggered based on different customer behaviors such as abandon cart, subscribe newsletter, purchase, inactive, etc. |
| Pre-defined templates | Pre-made templates available for email campaigns |
| AI support | Not mentioned on the website |
| Reporting | Has an app dashboard tracking all important KPIs: open rate, click-through rate, revenue, and conversion rate. |
| Extendable to the customer service team | No |
| Compliance | GDPR, CPRA, SOC2, and PCI-DSS compliant |
Pros:
- Excellent customer support
Cons:
- Limited customization options.
Ready to make a switch?
If you are looking for a complete solution to bring your entire customer outreach, marketing, and customer service into one platform, Plivo CX Engage is your solution.
Book a demo today!